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This site guidetricksforclimbers.com has the following on the web site, "GUIDE TRICKS FOR CLIMBERS, LLC." Our analyzers noticed that the website also said " Ever wonder about those tricks guides use? Whether youre an alpinist or a rock climber you can benefit from these same techniques." The Website also stated " Our goal is to remove some of the mystery surrounding the techniques that guides use everyday. We currently have 2 videos in the series. Each video is content rich and we chose the DVD format because it allows you to be the architect of your learning experience. POB 1453, Nederland CO 80466." The website's header had climbing instruction dvd as the most important keyword. It was followed by instructional climbing videos, Alan Jolley videos, and Learn to Climb which isn't as highly ranked as climbing instruction dvd. The next words the site used was Guide Tricks for Climbers. Moving Faster was also included but might not be viewed by web crawlers.